Vacancy Introduction

We are seeking an experienced Marketing Manager to join our Customer and Member team. The successful candidate will be lead the planning and implementation of a wide range of integrated marketing projects which generate more value from our members and customers.

Role Responsibility

You will be responsible for planning and executing campaigns and marketing projects, devising creative solutions to business challenges, contributing to effective and efficient working processes, building close links with internal partners, and demonstrating success and reporting. You will report to the Marketing Lead and work closely with the Central Retail Operations, Customer and Member Insight, and Store Operations teams.

Key Responsibilities:

Plan and execute campaigns and marketing projects

• Deliver marketing campaigns that contribute to the overall trade and brand marketing plan.
• Establish clear campaign objectives (commercial, brand, and membership) and ensure member and customer insight is used effectively to improve planning and execution.

Devise creative solutions to business challenges

• Propose new and innovative ways to reach customers and members that meet campaign objectives and present solutions to business challenges.
• Use a full range of marketing and communications channels to deliver campaign objectives (print, post, OOH, digital, events, broadcast, PR).

Contribute to effective and efficient working processes

• Implement agreed working processes with your team to ensure campaigns are delivered efficiently.
• Ensure campaign ideas are effectively communicated and documented to internal partners.
• Maintain effective financial records to accurately monitor marketing expenditure.
• Contribute to regular planning cycles and manage working processes with internal partners.
• Contribute to continuous improvement of how we work and develop effective ways of developing solutions to new challenges.

Build close links with internal partners.

• Develop and maintain an understanding of retail commercial and operational performance and challenges and ensure this is shared with your team.
• Ensure effective communication between your team and other departments to build close working partnership and mutual understanding.

Demonstrate success and reporting

• Maintain agreed reporting documents to monitor and communicate campaign success.

The Ideal Candidate

• Demonstrable experience in delivering integrated marketing and communications campaigns.
• Knowledge of marketing and consumer trends that are relevant to our established and developing business units.
• Ability to devise new and creative solutions to business challenges.
• Commercial acumen.
• Ability to communicate ideas clearly and effectively and build consensus.
• Excellent stakeholder and relationship management. Ability to build strong partnerships.
• Resilient, positive, and solutions-focused mindset.
• Full UK driving license

Package Description

What’s in it for you

At the East of England Co-op, we strive to be the best place to work. We invest in our colleagues to help them to progress in their careers and achieve their full potential. How do we do this?  

• Competitive rates of pay
• 20% discount in our food stores, along with other discounts across our family of businesses
• 22 days holiday (plus bank holiday entitlement) which increases with service
• 5% employer pension contribution
• Death in service benefit
• Access to our colleague communications app, The Loop
• Enhanced* family leave and pay arrangements
• Opportunities to grow, with award-winning training and apprenticeship programmes
• Great deals and discounts across 100’s of high street and online retailers
• Financial wellbeing support, including Wagestream®

Check out the detail of all our colleague benefits here.

* Enhanced on statutory terms, subject to service criteria.

We recognise the challenges people face trying to balance commitments both in and out of the workplace -  perhaps studying, caring commitments, or other employment. We therefore aim to be as flexible as possible, to create shift patterns that work for both our co-op and our colleagues.

About the Company

The East of England Co-op is the largest independent retailer in East Anglia, with over 230 stores and branches across Norfolk, Suffolk, and Essex.

Owned by over 260,000 members – including our colleagues – our vision is to be the most valued organisation in our region, by being a better kind of business and using our profit to make a positive impact on our communities.

Our Community Cares Fund provides hundreds of thousands of pounds to support groups and good causes, with a focus on mental health and wellbeing, food justice for all and creating community spaces. 

With a focus on environmental sustainability, we’re proud to have led the way on reducing food waste, being the first major retailer to sell food past its Best Before date for just 10p. 

At the East of England Co-op, we strive to be the best place to work. We invest in our colleagues to help them to progress in their careers and achieve their full potential, whether in food retail, funeral services, property investment, travel, security, stonemasonry, events, or our support functions. 

Find out more at www.eastofengland.coop

Our Recruitment Process

If this is the job for you, simply click ‘apply’. You will be required to register a profile on our careers page. To do this simply click apply. The good news is you’ll only have to register once – after this, it’ll be easier and quicker to apply for any roles in the future too.

Please note that our working patterns are non-contractual. The advertised working pattern represents the normal working pattern for the role at time of advertisement and is subject to change.

East of England Co-op